case studies vs testimonials

case studies vs testimonials

Earlier this year we were asked by a client to build up a library of cases studies and testimonials for their business, to provide real-life examples of positive customer experiences – a critical part of gaining buy-in from new prospects! With 98% of people looking...
Search Engine Optimisation

Search Engine Optimisation

Search engine optimisation (SEO) is a methodology of strategies, techniques and tactics used to ensure that your website and your products/services show up on a search engine results pages (SERPs) such as Google, Bing, Yahoo and other search engines. SEO refers to the...